A short-step rather than a misstep, this year's E3 Nintendo Direct doubled down on fan service at the expense of innovation.
Despite its bizarre presentation and two particularly irritating commentators, Sony still brought the goods to its E3 2018 showcase.
Ubisoft's showcase was heavy on both gimmicks and details.
For Square Enix's first time hosting their own briefing, they've failed to justify exactly why they needed one in the first place.
By combining a refreshingly human approach to a conference that often feels too rehearsed with a mountain of exciting announcements, Bethesda absolutely knocked it out of the park.
Xbox appears not only willing to say that it is finally putting games first, but to actually do so.
With a few exceptions, EA's showing was largely smoke and mirrors.